I recorded this video on January 12 to be used today, April 5.
It was the morning after our largest snowstorm of the winter.
Everyone knows that staying consistent with your social media is one of the keys to building a following, and building your online client relationships.
I know my first reaction to this was, “How am I ever going to be able to keep up with my social media?”
The answer to this is in planning and batch creating your content.
It doesn’t mean that you quit putting in timely content, it just means that you get about 85% of the work done ahead of time to make things easier and support you when you are busy. I often add in extra posts, or even create a new post if the planned one loses relevancy.
Today I teach you how you could do some photos in January, and then use Canva to make them look more Spring-like.
FYI- as predicted In the video, I am very grateful to have this video recorded today. I would definitely be skipping Tip Tuesday if it had not been created ahead of time. Next week is my last video I made in this batch. So now it will be time to create a new set for the rest of spring. I’ll record 1 day, then spend another day creating graphics and editing videos. My assistant, Ashley and her team (love you Erika!) will get it all organized and scheduled.
Have you ever felt like you’ve tried every single marketing tool there is and nothing is happening? And you feel like giving up?
I’ve totally been there.
In the beginning, I didn’t realize that developing relationships took so much time. I gave up several times. And then something or someone would encourage me to keep going.
First I got a little trickle of success. I began networking in person, networking online, then I switched my social media marketing to be an extension of networking, providing service, relationship building, and having fun!
Finally, after a couple of years, I became visible enough to attract my ideal clients AND I had enough clients to keep my business up and running.
So if you are a new business owner, or even an established business owner who wants to extend their reach beyond what they already have, I encourage you to keep GOING.
Don’t give up.
It was this struggle that inspired my course, How to Rock Your Personal Brand Photography. I discovered how many business owners were doing all the right things except their photography was holding them back.
If you would like some help with your social media photography, I invite you to check out my course, How to Rock your Personal Brand Photography on demand, or join me for How to Rock Your Personal Brand Photography group coaching.
Check out how I can help here: https://juliamaephotography.thinkific.com/
It's much more flattering to get your arm away from your body when posing.
Most of us have a tendency to hold our arms up against ourselves. ESPECIALLY in a photo session when we are nervous and subconsciously defending against something uncomfortable!
Experiment and find a variety of poses that lift your arms away from your body and look natural.
For more intense posing instruction, you can take my Week 5 Posing Module for only $150!! https://juliamaephotography.thinkific.com/courses/week5-how-to-rock-your-personal-brand-photography
OR join me for my Group Coaching Mastermind starting April 14! https://juliamaephotography.thinkific.com/courses/mastermind-group-coaching
#juliamaephotography #brandingphotographer #photographerlife #digitalmarketing #iowaphotographer
I love my new pink background!
It's there whenever I need it and brings me joy each time I walk into my studio.
Choosing a background that looks nice with your brand colors is an easy tip to stay consistent in your marketing. I did all my photos in front of it and now I do live videos and some presentations with it. I can throw on a sweater over my PJ's, drag a brush through my hair, put on some pink lip gloss and "TA-DAH!" I look intentional and polished.
Even though I might actually be flying by the seam of my pants! LOL!
Here's the links to everything I used to make this video, including my pink seamless paper!
pink seamless paper
Tripod & Remote Trigger
PS! How to Rock Your Personal Brand Photography launches TOMORROW!!! Here's the link for more information and to register:
This is a great tip I recommend using when trying to photograph yourself while wearing bulkier or oversized items.
Use clothespins or clips to add shape to oversized clothing.
Who doesn't love big clothes?! They are perfect to hide all your flaws; rolls, bumps and all that BUT they also hide all the good things about your body and you also can't put yourself into a flattering pose!
Yup! That's right! I get into my husband's Can You Handlebar Primary Mustache Wax to shape and groom my unruly eyebrows.
For years I have been trying to get my unruly eyebrows tamed. I waxed, threaded, plucked and trimmed. I used powders and pencils. All of them caused major and minor skin irritations, so I didn't feel like I could win.
During the pandemic, I let my eyebrows go.
My husband discovered Can You Handlebar a few years ago. We were both very pleased with their products. Craig looked handsome without reeking of cologne. I'd occasionally get a whiff of orange or clove when we kissed, but that was it.
So when it was time to start going back out into public, I wondered what to do with my eyebrows that wouldn't lie down. I saw Craig's tin of wax lying on the bathroom counter and an idea was born!
I love this product!
I can now quickly tame and shape my eyebrows easily with no irritation, special appointment or equipment!
Check them out here!
Here's a couple more tips on reducing glasses glare in your photos:
- Tip your head in different directions to see if there's a pose that looks nice, but reduces glasses glare.
- Tip your glasses forward slightly and this will help. It can be tricky, so experiment.
Here I am behind the scenes creating my head shots using my professional camera with an app on my phone. I didn’t love this experience because I spent a large chunk of my precious time figuring out the tech.
Tech can be one of the biggest hurdles in a business. It certainly has been for me. But it’s unavoidable. Even though I’m starting to delegate out some of my tech responsibilities, it’s still a part of our everyday life.
So if you’re like me and struggle with the tech., This is just a reminder that:
a. you’re not alone
b. don’t let it get you down
c. take a deep breath and go look at YouTube
d. if it gets too frustrating, take a break and come back to it later!
I confess I finally ended up making the headshot I’m using right now with my cell phone. It will do for now until I hire a professional photographer to do my head shots for me.
If you would like to learn how to make better selfies with your cell phone, Join me February 21 for my Portrait Mode Selfie Challenge at 4:00 central. We will start with A FREE class that teaches you how to use portrait mode to improve your selfies, turn them into portraits.
Advantages to hiring a photographer and videographer to do you photos and videos:
- Better quality
- SAVES TIME!
- Helps you put your best foot forward.
DIY is GREAT and works for new businesses or businesses with an employee that has a knack for it. BUT eventually handing this over to someone else is the best choice!
Sometimes when I get stuck on an idea, I take a break.
This particular time I was trying to switch my brand colors to a more fall, holiday and winter look. I wanted a more gentle, muted version of my bright spring and summer color scheme.
I couldn't get it to work, so I went outside to draw inspiration from nature!
Your branding and style might be right in front of you. Take a look around you. What’s your favorite color? What are your favorite things? It took me a while to figure mine out, but once I saw it and started embracing it I realized it was right there all the time. I love stripes and polka dots and then one day I walked out and realized wow yeah I bought a striped house. How more obvious could I have been?
Here's how I light Dinner Dispatch meals with natural lighting:
- Open window
- Bounce light back into shadows with a white box.
Except for the pro editing, you have access to everything I used.
I got the best tip from Shannon at Shannon Lee Strategy! (on IG @shannonleestrategy)
I’d forgotten to save an IG Live video and couldn’t figure out how to do it after I posted the video to my account.
I asked Shannon and she sent me a simple voice message with exactly what to do. So grateful for the help!
I highly recommend working with Shannon!
Tip Tuesday: Imperfect Avocado
If you are professionally styling food for magazine covers and what not, in order to have a perfect avocado for a photo, many avocados will need to be sliced open in order to find one that is "picture perfect." Perfect color, shape, ripeness AND sit on the table just right. THEN the cut has to be perfect, too.
BUT, if you find beauty in the imperfections like I do, then 1 pretty avocado will suffice.
Hey. How are your selfies?
Both of these portraits were taken with my iPhone11.
Trust me, I've seen a TON of businesses who try to market their businesses with SELFIES. Maybe they aren't quite as bad as my first one, but still.
There's nothing wrong with taking your own photos. There's even a time and place for selfies.
Your lead images including profile photos need to look their best.
I'll tell you how I did this. If you try and still can't get them to turn out either hire me to do them for you or take my beta class "How to Rock Your Branding Photography" and I'll teach you. https://www.juliamaephotography.com/diy-course/
1. Touch up your hair, makeup and wardrobe.
2. Set up tripod for phone. Camera should be at or slightly above eye level.
3. Choose a solid background.
4. Use two video lights raised above eye level, pointing at your nose and placed about 45 degrees on either side of you.
5. Set iphone to portrait mode and then "studio light." This gives a decent glow and skin smoothing. A tad more than I would do in professional editing, but it still looks more professional. Just use Portrait Mode if it's too much for your taste.
6. Set your timer and move around for a pose.
7. Keep taking photos until you get one you like. Delete the ones you don't.
8. Select Edit. For this photo, I simply used "auto."
9. Your portrait mode photos will be files with an .HEIC extension instead of the familiar .jpeg. Some applications will not accept .HEIC. I am able to change the format in my professional editing programs. You will need to google the best way to change it for the editing program you have access to.
Simple, right? Grief.
Pre-register for the early bird beta version now and save!https://www.juliamaephotography.com/diy-course/
I love my car. I could describe the many details of why I love it, but what brings me the most joy is the color. It’s a Kia Soul and it’s bright green with beautiful glitter flecks in the paint. I’d call it granny smith apple green, but the manufacturer’s color is Alien green. This makes me smile. My niece says its booger green and yes, that’s about the same color, too. It is also the green of springtime new growth. I get to admire it any time I park it somewhere pretty which is a priority. I don’t care how far I have to walk if there’s a corner of the parking lot that looks great with it.
The other day I’m tootling along in this beautiful green car, enjoying the sunshine on my face. It’s springtime and everything is in FULL bloom. My eyes are drinking in all the colors and I’m admiring the pretty green of my hood as I stop in traffic. I’m grateful for the quiet inside my car.
As the light turns green and my attention turns back to the task of driving, I begin to feel a rumble in my chest followed by the deep, booming base of car speakers. A split second later the roaring engine and souped-up muffler of tricked out black sports car speeds past and weaves in front of me. This car had every after-market doodad you can imagine, and I could even see that if it were dark, it would have been lit up like a Christmas tree. A dance club on wheels.
Annoying. “You’re a reckless jerk (other colorful words added)!” I shout. I was resentful of the aggression I felt from them, my joy shattered. I heard a voice in my head say, “You know it’s a choice to let them make you angry.” I roll my eyes.
Next stoplight ahead I can see has turned red and I get a slight (ok, I admit, a lot of) satisfaction in seeing that the black sports car hadn’t been able to beat the light. I step on the gas and switch lanes so I can see what this jerk looked like. I’m imagined an angry, testosterone filled young man who was probably a criminal. The image of them sticking a silver-plated pistol out the window and firing it at me flashed in my mind as I rolled up.
What do you think I saw?
I was correct in that it WAS a testosterone filled young man, but he was dancing and singing inside that car as he waited at the light. We made eye contact. His smile broadened and he waved as if to say, “Isn’t it a beautiful day? I LOVE my car!” I did get shot at, with a wink that made me melt like a flirting 21-year-old. The light turned green, and he stepped on the gas, roaring, booming and bouncing off down the road.
I never caught up to him again, but that moment left me with a beautiful reminder of an old lesson: We all experience joy in different ways.
The difference between the two of us seemed extremely different. I can imagine being in the passenger seat of his car. Deafening music rattling my teeth as I get thrown around the vehicle. I dangle from the grab handle and cringe at every tire squeal and engine roar. I don’t think it would matter if he was a good or bad singer. Being in the car with him would be hell.
The truth is, though, we were both out on a beautiful spring day enjoying being in our cars that we love.
Not so different from one another.
How do we learn to be more tolerant? It starts by WANTING to be more tolerant. By looking past how we are different and seeing how we are alike. By choosing to really live vs choosing to hate and seeing only ugliness. By realizing there IS a choice.
I can’t tell you how many times I have come across clients who have no idea how to come up with fresh content ideas. “I’m too boring, or I don't have anything interesting to say, or I don't never do anything,” are common. Nothing could be further from the truth. Honestly, it's actually the simple things that people relate to the most and begin creating those relationships with feature clients by helping them get to know you a little bit better. Uncommon commonalities or even common commonalities really help connect human beings. We're all want to see behind the curtain at each other’s everyday life.
So here are a few of my favorite tips for creating content ideas.
1) Gratitude. If you already have a gratitude journal, then this one is going to be easy because you already spend some time thinking of what you’ve been grateful for. This is the best place to find some of the simple things throughout your day that can photograph well, and you can either create a simple caption or tell a story. It can be as simple as drinking a cup of coffee. This is one of my favorites. Every morning I look forward to getting out of bed and making the perfect cup of coffee. I grind the beans and set up the pot. I get out a brightly colored cup that always makes my day even when I’m waking up grumpy. It isn’t long before the aroma of freshly brewed coffee wafts its way through the kitchen and upstairs to my sleepy husband’s nose. You, see? There’s a quick story with visuals that can stand alone or be a lead into your business topic. Everybody loves a good coffee cup photo. Other examples might be your exercise routine, maybe you drink lemon water every day, enjoying time with your family, playing with your pets, going on walks. Those are all simple things that are great content generators.
2) Give simple tips. OK so what I mean by this is when you were working in your zone of genius there are some very simple basic, common sense topics that are huge “a-ha” moments to your clients. Concepts that are common sense to you, are not for others. You have to remember that you are not creating content for your peers (unless you are marketing to them) but to people who have hired you because they don’t know how to do what you do. OK so let’s look at example for me. I had a friend post that her new ring light just showed up. Super excited but also disappointed because it made these ugly reflections in her glasses. She thought she wouldn’t be able to use the light for her selfies! I messaged her with, “I got you!” and sent instructions with photos.
I ended up turning this into a blog post. Guess what? I have had a huge number of views on that post. Turns out a TON of people have this problem! I never even thought to tell anybody that ring lights are terrible for glasses wearers and if you do have one here’s how to use it anyway.
3) Ask your friends and family. Often times we can’t see what we’re good at, but our friends and family is certainly do. Our love ones can give you some ideas and tips for content. Ideas that you just hadn’t thought of before. Sometimes this can work in the opposite direction. My family can come up with crazy ideas that are well, unusable. BUT it can turn on the ideas anyway.
4) Ask your clients or followers. What do they want to hear from you? What do they want to hear more of? What topics don’t they want to hear about? This can be done in the form of polls or just make a post and ask them. What I’ve actually found most effective is to conduct a survey. I use Type Form. I did one introductory survey which was super short, just taking a few seconds to complete and then I did a second survey that had longer form questions. You’d be surprised, even if you only get a few responses, how many ideas you can get. I actually got a ton of new ideas as well as new direction for which way I want to go with my business. And maybe it’s not so much a new direction as it is just plain ‘ole direction.
5) Have some fun with it. Make a list of FUN! Fun about your business or about your personal life that can still be use for your business marketing. You’d be surprised how much response you can get out of a post that you enjoy talking about. I’ve often been impressed with the difference between making a post because I need to make a post and making a post because I’m having a good time. I think there’s just something about how I write and what I put together that is so much more fun when I’m not generating content but just having a good time on social media. And being social!
Get out a journal or even use the voice memo on your phone and start writing ideas. Let it flow. Think about each one of these tips and just free flow your thoughts. Edit out what doesn’t fit and then you can start organizing it into your content plan. Using these tips is how I finally started having direction in my content, building relationships and generating contacts with my clients.
Putting your face on your brand is hard to do. I get it. SO. Here I am practicing what I preach. This is the first video of myself I put on IGTV. Now it's on Facebook, Linked-In AND YouTube! DOH!
Loading more pages